Faculty: Technology
Duration: 40 Weeks | 1,000 Hours
Study Options: In-Person, Live Online, or Hybrid
Extended Schedule: Up to 52 Weeks
Credential: Certificate
Designation: NACC designation upon passing the final exam
Our Applied AI Digital Marketing certificate program prepares students for careers in digital marketing at a time when artificial intelligence is changing how brands reach their customers. Students build the complete digital marketing toolkit — social media, content writing, influencer marketing, search engine optimization, pay-per-click advertising, web design and eCommerce, UX/UI and analytics — and learn to use AI-powered tools responsibly to plan, create, optimize and measure campaigns. Graduates will understand the marketing mix, interpret campaign data and key performance indicators, and work with sales teams, managers and other stakeholders to deliver high-quality campaigns that meet ethical and legal standards.
Graduates who pass the NACC final certification exam earn the Applied AI Digital Marketing designation from the National Association of Career Colleges.
This program is ideal for:
• Career Changers looking to transition into marketing.
• Small Business Owners and Entrepreneurs who want to strengthen their marketing strategies.
• Marketing and Sales Professionals looking to develop AI-powered marketing skills.
• Creative Individuals passionate about content creation, social media, and digital marketing.
Learning Format
A balanced approach of 48% theory and 52% hands-on practical learning, including labs, simulations, assignments, and term projects. Class sizes are limited to 30 students.
Program Duration
• Full-Time: 40 weeks at 25 hours per week.
• Extended Schedule: Up to 52 weeks at 20 hours per week, including breaks.
Graduation Requirements
Students must achieve a minimum grade of 70% in each course and 65% on the NACC final certification exam.
Learning Resources
Access e-books, an online learning portal, and required software licences to support your learning experience.
Start Dates
Contact our Admissions team for information about the next available program start date.
C$20.00/hour entry-level (low), digital marketing specialist
C$37.50/hour median, digital marketing specialist
C$57.69/hour median career-growth role, marketing manager
Source: Job Bank, Toronto Region, 2023–2024 reference period; updated November 19, 2025. Wages vary with experience, employer and role. Entry-level graduates typically start near the low end of the range.
84 hours · Digital marketing principles, the marketing mix, audiences, channels, customer journeys, campaign planning, budgeting and measurement.
84 hours · Algorithms, machine learning, neural networks, LLMs, prompt engineering, big data, ethics and regulation.
84 hours · Brand presence, content calendars, community management, paid social and performance tracking with AI tools.
84 hours · Blog posts, marketing copy, email and social content; responsible use of AI writing assistants to research, draft, edit and optimize.
83 hours · Creator selection, influencer campaigns, agreements, disclosure requirements and results measurement.
83 hours · LLM foundations, deployment, output evaluation and responsible use in business.
83 hours · Effective websites and stores, site structure, conversion-focused design, product pages, payments and checkout.
83 hours · User research, wireframing, prototyping, usability testing and accessible interfaces.
83 hours · Keyword research, on-page and technical SEO, content strategy, link building and AI-powered search.
83 hours · Paid search and display campaigns, targeting, ad copy, bidding, budgets and conversion tracking.
83 hours · Marketing data collection, interpretation and visualization, KPIs, analytics platforms and AI-assisted reporting.
83 hours · AI content creation, personalized campaigns, predictive analytics and customer engagement.
Education or mature student entry
OSSD or equivalent, or age 18+ at program start with a Superintendent-approved qualifying test. Minimum Wonderlic SLE score: 17.
Computer skills
Keyboarding at 40 words per minute.
English proficiency (where applicable)
IELTS 5.5 (no band below 5.5); TOEFL iBT 80; CELPIP 7; CAEL 60; CLB 7; Duolingo 101; PTE Academic 61; NACC Written Entrance Exam 60%; or two years of full-time post-secondary study in English.
Online and hybrid study
A computer, webcam, current browser and reliable internet connection are required.
Tuition: $15,750
Books and resources: $2,563
Professional and exam fees: $713
Total program cost: $19,026
Fees are the same for all delivery formats and are subject to the enrolment contract. Optional NSF fee: $45.
Contact Admissions for payment options.
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